For 20 years, I was the firewall -- the impossible-to-please assignment editor who turned down countless press releases, story pitches and so-called "trending" content from marketing specialists. 

Now that I'm helping others with media placement, I haven't forgotten my editorial roots. I've always valued strong stories, and I understand what makes an editor, reporter or assignment desk manager take notice. 

I work to find the most relevant story possibilities. Then I use the storytelling skills developed in 25 years of editorial management to create compelling content. Finally, I know how to pitch ... and to whom. I've developed hundreds of trusted media sources who share my passion for a well-told tale.