Making a splash with media placement
As an editor, I could always spot a poorly executed media pitch. So as a media-relations consultant with strong newsroom experience, I know exactly what editors are looking for. I create and deliver compelling content that rewards clients with strategic placement in local, regional and national publications. Here are a few examples:
School tackles teen vaping crisis
Barnstable High School wanted to spread the word about the dangers of teen vaping. The goal: To convene a group of parents, teachers and health professionals for a community solution. This story in the Barnstable Patriot, helped build momentum.
Cleaner water for all in Yarmouth
Yarmouth residents face a critical vote on regional wastewater treatment plant that will clean up long-term nitrogen pollution. The local Chamber of Commerce entrusted us to provide information on this important environmental issue.
School diversity in Barnstable
Cape Cod’s largest school system wasn’t getting credit for its commitment to racial equity. I worked with Jane Renzi & Associates to develop a media strategy, ultimately writing and placing stories in local media.
Parade of news for Yarmouth
The Yarmouth Chamber of Commerce is honing its message as the place to be on Cape Cod. I worked with Jane Renzi & Associates to create a media plan, including stories, columns and blog posts.
Cape Cod business blogging
Our media plan for Yarmouth Chamber of Commerce includes regular blog posts celebrating the many events and activities that make the town such a great destination for travelers to Cape Cod -- like cooking classes with Chef Joe Cizynski.
New course for Cape Cod Ragnar
The popular Cape Cod Ragnar Relay Race moved its finish line and the Yarmouth Chamber of Commerce wanted readers to know. I worked with Yarmouth officials and Ragnar marketing to spread the word.
High plans for higher education
Bristol Community College needed to share its message of providing low-income access to higher education. President Laura Douglas commissioned Unger LeBlanc Strategic Communications, which hired me to work on the project.
Medical marijuana biz expands
Massachusetts licensed medical marijuana producer Bask Inc., wanted customers and the community to know why it was moving production facilities to a nearby industrial park. I interviewed Bask's CEO and wrote this thoughtful business profile.